What is the New Plastics Economy?

The New Plastic Economy

Here at Earth Friendly Straws we have built our company and its mission around tackling the issue of plastic pollution. We work to spread awareness of the issue, provide alternatives to single-use plastic straws and support nonprofit organizations that share our passion of the environment and planet we all call home.

Another amazing organization that is working on a large scale to create desperately needed change in how we all use plastic in our lives is the New Plastic Economy initiative created by the Ellen MacArthur Foundation.

Their initiative as described on newplasticseconomy.org:

"Applying the principles of the circular economy, the New Plastics Economy initiative brings together key stakeholders to rethink and redesign the future of plastics, starting with packaging. The initiative is led by the Ellen MacArthur Foundation in collaboration with a broad group of leading companies, cities, philanthropists, policymakers, academics, students, NGOs, and citizens.

People around the world are coming together to demand change. Many are changing the way they shop, what they eat and how they live. Millions of dollars are being invested in cleaning up plastics from our oceans, rivers and streets. But all this vital work will be for nothing if ever more plastic continues to be landfilled, burned, or escape into our environment.

We must tackle this flood at the source.

We must eliminate the plastic we don’t need – the throwaway straws, cutlery and cups; unnecessary packaging and items that can be replaced with better alternatives.

We must innovate so all the plastic we do need is designed to be safely reused, recycled, or composted.

And we must circulate everything we use, making sure the plastic we produce stays in the economy and never becomes waste or pollution."

We encourage you to watch the following video and visit their site to learn more about the change they are helping to power: newplasticseconomy.org



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